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The Guide to the Local Way of Life on Cape Ann & Boston’s North Shore

Fashion: Priemlov

Fashion: Priemlov

 

Designed and created by Pavlina Gilson in her Manchester studio, Priemlov is a clothing line with Eastern European intelligence: a puff of dress at the knees, the surprising diagonal of a zipper, snaps not buttons.

Priemlov coats have defined waistlines and collars that dramatically roll under or wrap around to keep you snug. Imagine how Lara in Dr. Zhivago didn’t sacrifice a button of style for warmth. That’s a Priemlov coat.

Gilson doesn’t shy away from pattern. Many tops, dresses and skirts come in bold, bright iconography that read as smart, challenging classics in every way except how easy these clothes are to wear.

Fashion math calculates that three Priemlov dresses plus one pair of boots equals zero wardrobe challenges. And this hand-sewn line is surprisingly affordable:

  • Tops range from $58–$98

  • Dresses from $98–$178

  • Skirts from $87–$148

  • Coats from $168–$500

  • Jackets from $128–$250


▶︎ The Priemlov Spring/Summer 2019 collection will premiere at an open studio on Saturday and Sunday March 30–31. Learn more on the website or by email.

 
Masso Beauvais

Masso Beauvais

Food: Brother’s Brew Donuts

Food: Brother’s Brew Donuts