Designed and created by Pavlina Gilson in her Manchester studio, Priemlov is a clothing line with Eastern European intelligence: a puff of dress at the knees, the surprising diagonal of a zipper, snaps not buttons.
Priemlov coats have defined waistlines and collars that dramatically roll under or wrap around to keep you snug. Imagine how Lara in Dr. Zhivago didn’t sacrifice a button of style for warmth. That’s a Priemlov coat.
Gilson doesn’t shy away from pattern. Many tops, dresses and skirts come in bold, bright iconography that read as smart, challenging classics in every way except how easy these clothes are to wear.
Fashion math calculates that three Priemlov dresses plus one pair of boots equals zero wardrobe challenges. And this hand-sewn line is surprisingly affordable:
Tops range from $58–$98
Dresses from $98–$178
Skirts from $87–$148
Coats from $168–$500
Jackets from $128–$250